
Trends · Bar
Shaken iced coffee, the new summer classic of the Italian bar
From Naples to Trieste, the shakerato is back on the counter in 2026 with attractive margins and a new clientele between twenty and thirty-five.
Featured · Season story
In May 2025 Salvatore Greco added a single line to his menu board. By August he had his best season in twenty years behind him. Three of his neighbours copied him within three weeks.


Trends · Bar
From Naples to Trieste, the shakerato is back on the counter in 2026 with attractive margins and a new clientele between twenty and thirty-five.

Trends · Southern Italy
From alcohol free cocktails to the new habits of customers in their twenties to forties. What is really happening in the venues of Bari, Lecce and Catania.

Trends · Coast
Between Otranto, Gallipoli and Porto Cesareo, advance bookings have grown thirty-eight per cent over 2025. What changes behind the counter.

Trends · Venue economics
The price hikes are over, but consumer prices are slow to come back down. An overview of what bars, gelaterias and pastry shops are doing to protect margins.

Practice · Seasonal staff
Finding waiters, baristas and kitchen helpers is only half the job. The other half is getting them to come back the next season. Practices that work.

Practice · Counter
What sanitary inspectors look for and what owners often miss. A practical guide built with people who have stood at the counter for twenty years.

Stories · Sicily
From Vincenzo to Marta, the handover in a historic pastry shop on Via Etnea. A story of tradition, sourdough and Instagram, told without romance.